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Then and Now


- Then -

When I was a young girl, my little brother and I would set up a make-shift kitchen and shop in our bedroom. We'd "cook" and "bake" yummy treats (out of lego and playdough) and sell it to our parents and friends in exchange for Monopoly money and chocolate coins.

As I grew up, I swapped the lego and playdough for butter and sugar (and all of the other baking essentials that I never conceived as a child) and started baking real cupcakes and treats for my family and friends, in exchange for a treasure chest of beloved memories.

As time went on, my love of baking transformed into a passion and soon into a yearning to have a real cupcake store of my very own; to bake and sell cupcakes and treats for the world to enjoy!

From humble beginnings and big dreams, I started working on making my yearnings a reality. Spurred on by family and friends offering to pay me to bake for their milestones and events, I started a Facebook page called - Nicolettey's Cupcakery. Before I knew it, I had a following of 500+ people who were either ordering from me; challenging me with obscure cupcake design requests (to which I'd happily and impressively oblige); and/or liking and sharing my photos and updates.

With a bit of soul searching and a lot of guts, I left my full-time job as a Communications Analyst and decided to focus on making "Nicolettey's Cupcakery" more than just a page on Facebook.

In the Spring of 2012, I went on an investigative journey to the city that is arguably the birthplace of the current "Cupcake Craze" as we know it - New York, New York! I lived there for 3 months, delving into the NYC cupcake culture, working on my business plan and eating a lot of cupcakes (for research purposes, of course...)

I came back to Brisbane with re-ignited purpose and ambition, a head bubbling over with exciting ideas, and a new business name - Bite Me. Cupcakes & Treats.

- Now -

Bite me. Cupcakes & Treats is a Brisbane based made-to-order cupcake business. Specialising in custom flavours and designs, Bite Me's mission is to make your cupcake dreams a reality! We offer customised cupcakes to suit any and all occasions; from baby showers to birthdays, engagements to weddings, company events to corporate promotions, we cater for all!

Choose from any of our great themes and designs or create your own! Send us details and/or pictures of your dream cupcake/s and let us make them happen. Send us your favourite photo or artwork image and we can create a custom cupcake mural and cupcake box just for you.

Though we are primarily made to order, you can pick yourself up some ready to eat cupcakes & treats from us at various markets in and around Brisbane! Be sure to check the Calendar of Events to find out when and where we'll be!

So, whether it will be filling a custom cupcake order, catering for your next event or meeting you in person at our market stall; I look forward to making your cupcake wonderland dreams come through!

- Nicolette Xx

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